Consultancy means the act of consulting. It is a process of seeking the advice of one who consults or gives expert advice. Consulting gets the right meaning only when some prefixes are added like management, technical, business development, recruitment, investment, tax, etc.
Business development is recognizing the right growth opportunity and placing your sales strategy accordingly. It is not limited to just winning the client, but along the journey of relationship, there should be optimal synergy between all stakeholders. The right tactic at the right time brings out the most for your client in the universe of consulting business. In an increasingly competitive and globalized environment, if a company does not continually innovate nor develops, it means business transfer or bankruptcy. After structuring its activity on the local market, the company can then internationalize.
But Where and How?
One of the most important metrics followed by companies is ‘Balance Score Card’. It is the framework for pursuing vital facets of company strategy and enabling structural improvement or transformation. With the help of metrics, you can track, not only your typical financial indicators, but aid in keeping long-term strategic goals in focus and identify distress before it appears in the system.
The balance scorecard is a comprehensive and quantitative set of objectives that can be measured over time. It consists of:
How it Works?
Companies Use a Balanced Scorecard to:
Nature of Consultancy Services:
Consultancy services can all generally be defined by certain common characteristics.
1. High Expertise
Consultants are highly trained, well educated, experienced, and knowledgeable in consultancy expertise. They provide expert advice to their clients in their specific areas of specialization.
2. Highly Customized Services
Consultancy services are tailored to meet a client's needs. This leads to greater customization of services and a high level of standards in service quality. These are high contact, people-based services with a high degree of specialization.
Consultancy services are provided to clients individually and based upon a format of mutual trust and confidentiality. Credence plays an important role in the selection of a consultant. A consultancy company should have knowledge, integrity, and an excellent reputation.
4. Quality Services
Quality is the pivot point around which consultancy service revolves. The sky is the limit for quality. Clients expect high levels of services from consultants at reasonable rates. If the consultants offer world class services, the task of its marketing is simplified. All the consultancy companies have been found making innovative efforts to develop new perceptions of quality which helps them in achieving the desired results.
Role of Consultants:
Consultants help the clients by:
Here at Aizen, we take marketing and communication seriously. Whether you are looking for a personal consultancy or a means to launch your brand, we can help. Aizen is backed by a reputation of excellence with over 868 clients completely satisfied with our services. Give us the opportunity to help you make your financial and business dreams come true. Trust Aizen.
By Milind HIRPARA
Business Developer at AIZEN CONSULTING
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Niven, Paul R. Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution. John Wiley & Sons, 2014.