Businesses form for a range of different reasons, but one thing that is a constant in any company is the necessary involvement in marketing strategies. Marketing a business correctly can mean the difference in pure success and abject failure. Companies and manufacturers the world over adopt various marketing strategies specific to their business model. Some still maintain more of a localized form of marketing by traditional means such as brochures, business cards and fliers, but digital marketing has become more of the emphasis within this sector as more people get their information through their phones and social media applications. It is of vital importance that any business, regardless of size or industry, make a keen effort in their marketing campaign, be it traditional avenues or digital marketing strategies. Here are just a few reasons why.
A Shift in the Market
Above, we stated that there is a growing trend in digital marketing for companies the world over. This shift is most felt at the consumer marketplace. Online shopping 25 years ago was still somewhat of a foreign option for consumers. However, today, it is estimated that roughly 80% of the population of the world engages in at least one form of online shopping at some point. Where this percentage is astounding, the real numbers speak for themselves. It is currently estimated that over 1.66 billion individuals the world over spend approximately 2.3 trillion dollars annually in online sales. According to trends in spending, that number is set to grow to 4.48 trillion by the year 2021.
Traditional marketing truly will always have its place. No matter how far we come in our digital age, there will always be a distinct need for localized businesses catering to that demographic with little need to branch out further. Businesses today however have many more options in their corner than merely a localized marketing campaign, although, even local businesses can greatly benefit from branching out to global markets.
People are now more connected with one another than ever before. An interesting fact about our need for connectivity comes in the fact that a recent study concluded that out of the world’s 7 billion people, 6 billion possess a cell phone. That is a staggering number considering the same study proved that only 4.5 billion people possessed their own bathroom, so connectivity now outranks proper sanitation, according to the study.
Customer, Business Separation
One ongoing entity in the world of business is the fact that the human race is increasingly connected. Marketing and digital marketing targets individuals that will benefit from your specific industry, based upon previous searches and practically everything they contend with in the digital world. It was in 1929 that the first study of the degrees of separation first came out. It originally concluded that every human from the poorest individual all the way up to the wealthiest socialite maintain only 6 degrees of separation from one another. Today, with the reaches of social media and the fact that over 1.59 billion people possess a Facebook account, that number is diminished to just 3.5 degrees of separation. That might sound scary to some, but it brings to light the fact that even the smallest of companies can have a significant impact on the world when they follow a strategic marketing strategy.
Businesses today are no longer merely competing with other companies in neighboring towns or just down the street. Owners must be savvy about how they market their companies to the general public as competition is everywhere. Even if a business merely maintains a localized marketing strategy, they must contend with the fact that even a loyal customer may find it more convenient and cost effective to order from a business that offers perks, such as free delivery, even if that business is a whole country away. We are not in competition with our local competitors, but this must always be viewed as a global marketplace and current trends prove that up to 18% of all organic internet searches produce at least one sale within a 24-hour period.
Finding Your Business
Online shopping is not the only contender in the marketing game. Customers likely will not even know your company exists if you do not possess some form of virtual presence such as an active and updated website or regular blog content. The primary reason for this frightening fact is that most people, up to 73%, utilize their cell phones when searching out businesses in their home city or while traveling. Neglecting your marketing campaign is no way to maintain a company in this growing digital age.
Aizen Can Help
There are times when changes in business marketing can be confusing, but do not fear the unknown. Aizen is here to help. We are the leading marketing and consulting firm in France, Senegal, and Turkey, and we want to help you get the most from your marketing opportunities. We are the top name in marketing and digital marketing for innovative companies and manufacturers, and invite you to explore your business possibilities with us. Contact Aizen today.
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