Aizen Consulting: Your Strategic Partner in the Heart of Europe
With offices in Paris and a network of consultants and partners in Portugal, Aizen Consulting is uniquely positioned to guide your business expansion into the thriving markets of Western Europe. We leverage our in-depth knowledge of both the French and Portuguese economies to provide unparalleled insights and solutions for your strategic, investment, and risk management needs.
Aizen Consulting is a leading consultancy firm with a strong presence in Western Europe. Our team of seasoned experts, based in France and Portugal, combines deep industry knowledge, global perspectives, and unwavering dedication to deliver exceptional service and results.
Why Portugal? A Rising Star in Europe
Portugal is a rising star in the European economy, attracting investors with its stable political environment, skilled workforce, growing focus on renewable energy and technology, and high quality of life. Its strategic location on the Iberian Peninsula, offering access to both European and African markets, further enhances its appeal.
Key Macroeconomic & Social Indicators: Portugal (2021-2023)
Data Sources: Eurostat, World Bank, Transparency International
Portugal's economic growth has been robust in recent years, surpassing the EU average and attracting significant foreign direct investment (FDI). The sharp increase in FDI in 2023 demonstrates a growing confidence in Portugal's economic potential. However, high inflation in 2022 and a slight increase in unemployment in 2023 pose challenges. The government is actively addressing these issues through targeted policies and reforms.
The GDP growth rate is expected to stabilize in the coming years, driven by investments in infrastructure, technology, and tourism. While unemployment ticked up slightly in 2023, the overall trend remains downward, and further decreases are anticipated with the implementation of new labor market policies. Inflation is expected to continue moderating in 2024 and beyond, as the government implements measures to control energy prices and support households.
Portugal's Strengths:
Infrastructure: Portugal boasts well-developed infrastructure, including modern highways, railways, ports, and airports. The government is investing heavily in upgrading these networks, particularly in renewable energy infrastructure.
Energy: Portugal is a leader in renewable energy, with over 60% of its electricity coming from renewable sources in 2023. This commitment to sustainability is expected to continue, making Portugal an attractive destination for businesses in the clean energy sector.
Healthcare: Portugal offers universal healthcare, with high-quality medical services and facilities. The country ranks well in health outcomes, contributing to its high life expectancy.
Security: Portugal is one of the safest countries in Europe, with low crime rates and political stability. This provides a secure environment for businesses and individuals.
Ecology: Portugal is committed to environmental protection and sustainability, with ambitious goals for reducing carbon emissions and increasing renewable energy production. This focus on green initiatives creates opportunities for businesses in various sectors. Freedom: Portugal is a democratic country with a strong respect for human rights and civil liberties. This provides a stable and transparent environment for businesses to operate.
Portugal's Key Investment Opportunities:
Portugal offers a wealth of investment opportunities across various sectors, including
Real Estate: A stable and growing market with attractive yields.
Tourism: A thriving sector with potential for further development, especially in niche markets like eco-tourism and cultural tourism.
Renewable Energy: Government incentives and a favorable climate make this a promising sector for investment, with opportunities in solar, wind, and hydropower.
Technology: A growing tech ecosystem with a focus on innovation, particularly in areas like artificial intelligence, fintech, and cybersecurity.
Agriculture and Agribusiness: A traditional sector with potential for modernization and value addition, particularly in organic farming and high-value products.
Practical Information About Portugal:
Leader: Marcelo Rebelo de Sousa
Capital City: Lisbon
Population: 10.3 million (2023, World Bank)
Area: 92,212 km²
Languages: Portuguese (official), English (widely spoken)
Currency: Euro (€)
Telephone Code: +351